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Advertising: Suggested curriculum outline
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by poltergijst (Category: People & Blogs)
school project for our start up company presentation
THE ADVERTISING RED BOOKS ADVERTISERS AND AGENCIES OCTOBER SUPPLEMENT
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Up the Agency: The Funny Business Of Advertising
Tags: informative funny david ogilvy advertising management advertising peter mayle
Average Rating 
Up the Agency: The Funny Business Of Advertising
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*Finance charges apply if paid over time.
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2. Add $50 worth of products sold direct from Amazon.com to your shopping cart.
3. Select Bill Me Later as your payment method. If you have 1-Click turned on, go through standard checkout (do not click the 1-Click button).
4. At checkout, enter the promotional code and click the “Apply” button. The savings will be deducted from your order total.
Avoid Common Mistakes:
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A great little overview of the agency game by Steven R. Mocarski
A wonderfully quick read and a peek behind the curtain into the world of advertising agencies. Having worked in a variety of technical and management capacities at Interactive Agencies of one form or another since the mid 90s, it doesn’t take much imagination to see how the business has changed little in structure or form since when Mayle was involved with the likes of David Ogilvy and others.
The book is very short and sweet (isn’t that what copywriters are for?), and I’d highly recommend to anyone currently involved in an agency or looking to get there. If you’re not already somehow involved with an agency, it may be difficult to catch the beauty of his sharp wit, but you should still find it entertaining.
A jaded, judgmental and jolly-good read by Franklin the Mouse 
Mr. Mayle’s disillusionment after working over a decade in advertising and then deconstructing the profession in this tightly written, little book makes for a hilarious read. When combining artistically bent personalities with other employees whom are more anal-retentive pencil pushers to run the advertising agency and this is what you will invariably get. This book could be applied to describe other creative industries such as moviemaking. Funny, sarcastic, insightful and right on the money in describing this field. Who thought educational material like this could be so much fun to read. I ate this one up. Bon appetit.
Good enough to steer you in or out by
So many people want the glamour of the agency business. So few people understand what it’s all about. This book gives us humourous insight and enough of a story line to carry you through.
Me? I plan to start my own agency, so this will be mandatory reading for anyone who wants to join me. In or out? I’m in.
Great insights from the ad world by Baris Ozaydinli
Mr. Mayle gives us a sneek peek from the ad world. Even though he is from an older genre of ad people, his ideas and experiences are still valid. He identifies ad people as a special race with special traits and funny habbits that anthropologists should investigate. I especially reccomend this book to beginners who whould like know what to expect from their carriers and to veterans who need a mirror or a good laugh. He is witty and his language is easy going. I enjoyed the book and couldn’t keep myself from nodding time to time.
Big Ad Agencies Exposed! by
I was flattered while working in my first ad agency position when the accountant - a veteran of New York ad agencies - told me I would do very well on Madison Avenue. That lifestyle never appealed to me but I was intrigued enough to buy Up The Agency at the local Barnes & Noble. In a hilarious account from the author’s own experiences and observations as a star advertising executive, Peter Mayle reveals the sordid inner workings, dysfunctionalities and shameless greed of the world’s most mammoth ad agencies. Detailing the base instincts, typical thought processes and hidden agendas of account executives, art directors, copywriters, assistants and other agency personnel, as well as those of the clients, Mr. Mayle exposes with dire sarcasm how the quest for money, status and ego corrupt the agency-client relationship. The result is bland, ineffective, conservative advertising. But that’s what the client wanted and the tradeoff is a second house in the Hamptons and a Porsche in the garage. Add Mr. Mayle’s English heritage and it would be easy for those on the outside of the industry to miss much of the dry yet irresistibly funny humor.
In fact, I must confess that it was only last night that I dusted it off the shelf to send it to a friend considering a career in advertising that I realized how funny this book is. After flipping through a few pages describing how industry awards are judged (think Salt Lake City Olympics Pairs Figure Skating), and laughing heartily, I reread the entire book. Apparently, I missed most of the humor when I first read it ten years ago.
Up The Agency is a quick, fun and worthwhile read for anyone involved in advertising. From elaborate new business pitches and bloated entertainment expenses to excessive awards banquets and inflated egos, agency personnel, clients and vendors alike will enjoy dozens of all too true stories that will in all likelihood mirror many of their own experiences.
Advertising Realities: A Practical Guide to Agency Management
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Average Rating
A Creative Director’s Goldmine! by erin_kociela@frankel.com
Any creative director who has ever been frustrated when trying to get great creative ideas out of the art department and in front of the client, take heart.
Wes Perrin is the remarkable combination of the consummate account manager and insightful creative director–and this book is filled with page after page of concrete examples on how to work as a team. Difficult client? Here’s advice on how to get their support.
A must read!
This is as good as Ad books get. by Tom Raith (raith@leapnet.com)
Well written, pointed, and succinct, Advertising Realities is as good as advertising books get. A veteran of the business, Mr. Perrin gives a no-nonsense, department-by-department account of how agencies work in the real world. He then goes on to tackle larger issues: money, ethics, education, and the future of the business. If you’re interested in working in advertising, or working in the business and want to do better, read this book.
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Special Offer Promotion
Save $10.00 when you spend $50.00 or more on Qualifying Items offered by Amazon.com. Enter code BMLSAVES at checkout.
Special Limited Time Offer from Bill Me Later!
Enter promo code BMLSAVES at checkout to get $10 off your $50 Amazon.com purchase when you pay using Bill Me Later.
Bill Me Later is the quick and easy way to shop without your credit card. Using Bill Me Later is easy as 1-2-3â¦
1. Add items to your shopping cart.
2. Select Bill Me Later at checkout.
3. Answer 2 quick questions & accept the terms.
It’s that easy! You’ll receive a bill in the mail after you’re approved. Pay in full or over time* - the choice is yours.
Bill Me Later is subject to credit approval as determined by the lender, CIT Bank, Salt Lake City, Utah and is available to US customers who are of legal age in their state of residence. Bill Me Later is provided by Bill Me Later, Inc. and its lender.
*Finance charges apply if paid over time.
To receive the Bill Me Later® $10 off $50 discount:
1. Write down promo code BMLSAVES.
2. Add $50 worth of products sold direct from Amazon.com to your shopping cart.
3. Select Bill Me Later as your payment method. If you have 1-Click turned on, go through standard checkout (do not click the 1-Click button).
4. At checkout, enter the promotional code and click the “Apply” button. The savings will be deducted from your order total.
Avoid Common Mistakes:
Promotion Terms and Conditions:
The Deregulation (Betting and Bingo Advertising Etc.) Order 1997 (Statutory Instruments: 1997: 1074)
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Madison Avenue in Asia: Politics and Transnational Advertising
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Special Offer Promotion
Save $10.00 when you spend $50.00 or more on Qualifying Items offered by Amazon.com. Enter code BMLSAVES at checkout.
Special Limited Time Offer from Bill Me Later!
Enter promo code BMLSAVES at checkout to get $10 off your $50 Amazon.com purchase when you pay using Bill Me Later.
Bill Me Later is the quick and easy way to shop without your credit card. Using Bill Me Later is easy as 1-2-3â¦
1. Add items to your shopping cart.
2. Select Bill Me Later at checkout.
3. Answer 2 quick questions & accept the terms.
It’s that easy! You’ll receive a bill in the mail after you’re approved. Pay in full or over time* - the choice is yours.
Bill Me Later is subject to credit approval as determined by the lender, CIT Bank, Salt Lake City, Utah and is available to US customers who are of legal age in their state of residence. Bill Me Later is provided by Bill Me Later, Inc. and its lender.
*Finance charges apply if paid over time.
To receive the Bill Me Laterî $10 off $50 discount:
1. Write down promo code BMLSAVES.
2. Add $50 worth of products sold direct from Amazon.com to your shopping cart.
3. Select Bill Me Later as your payment method. If you have 1-Click turned on, go through standard checkout (do not click the 1-Click button).
4. At checkout, enter the promotional code and click the “Apply” button. The savings will be deducted from your order total.
Avoid Common Mistakes:
Promotion Terms and Conditions:
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